Posted by : Sergi Monday, August 19, 2013
Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines art, fashion, and technology with a new interactive worldwide community – ’the auras’.
Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.Exploring Gaga’s existence as a cultural interface, the user will share in the ‘adrenaline of fame; as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our ‘BIG BANG!’ On this day, HAUS OF GAGA venges with forte to bring the music industry into a new age: an age where art drives pop, and the artist once again is in control of the ‘icon’.”
The album launch will be preceded by “an evening of artRave” including collaborations with photographers Inez & Vinoodh, theatre director Robert Wilson, and artists Marina Abramovic and Jeff Koons.
The first single "Applause" was released, finally, on 12 August. And the video was premiered on GMA this19 August.